According to the article that appeared in the German Frankfurter Allgemeine, Richard Branson, the main investor from Best and the Spanish entrepreneur behind clothing company Zara bought PKRA. All we know is they have big plans for but the future is fairly uncertain. They aren’t really elaborating much on what will happen next year. They surely have a lot of money to invest and hopefully it continues to progress in a worthy direction.
The deal is sealed, and a new company will start controlling the PKRA World Tour at the end of August, when the Tarifa Pro Kite Tour 2014 runs in Spain.
Richard Branson is absolutely into kiteboarding. The 64-year-old businessman discovered the sport in the 21st century, but he rapidly helped boosting its growth with a series of spectacular events and moves.
He rode with naked models; he set Guinness World Records; he crossed the English Channel; he organized kite events in his Necker Island, and he lobbied for kiteboarding in the Olympic Games. Now, he’s taking one of the fastest growing outdoor activities in the world to the center stage of action sports.
The Professional Kiteboard Riders Association manages and runs the official world kiteboarding tour, as sanctioned by the International Kiteboarding Association (IKA), but it was not the first structure to control it. The Kiteboard Pro World Tour (KPWT) was the inaugural world tour circuit, but it was replaced in 2009 by the PKRA.
Richard Branson faces many challenges. Improving the competitive feel of the events, solidifying the kiteboarding classes, improving media coverage, broadcasting events online and increasing the prize money at each venue, are only a few goals that lie ahead.
The kiteboarding revolution is out there. Let the kites fly high.
Disclaimer: we believe that this is just a rumor. As far as we know the Spanish brand that invested in Best Kiteboarding isn’t Zara!